Recent works Case study

Deep Strike Fishing: a tackle store and the admin that runs it.

Deep Strike Fishing is an Indonesian fishing tackle store and an official Daido and Shikari dealer. We built its WooCommerce storefront for desktop and mobile, its promotions, and a custom admin web app connected to the store.

Client
Deep Strike Fishing, Indonesia
Type
E-commerce + custom web app
Scope
Storefront, promotions, mobile, custom admin
Deep Strike Fishing storefront on a desktop browser and a phone

The challenge

A tackle store sells a very large catalog: reels, rods, lines, hooks and accessories, most of them in several sizes and variants. Shoppers need to find the right item quickly, often on a phone.

Behind the store, the owner needed to run sales and bundles without a developer, count stock in the warehouse, and keep products, stock, orders and the team in one place.

What we built

  1. A storefront built for browsing

    A WooCommerce store designed for desktop and phone. Hero slides lead with a starting price and a clear button, the store’s promises sit right under them (original products, nationwide shipping, easy payment, help from the team), and the week’s popular products follow. The official Daido and Shikari dealer status is up front.

    Deep Strike Fishing storefront on desktop and mobile: hero slide, store promises and popular products
    Storefront on desktop and mobile.
  2. Promotions the owner runs

    Flash sales with a countdown and a per-item stock bar, vouchers, and combo deals. When the owner sets up a combo, a buyer preview shows the normal price, the discount and the combo price before it is published.

    A flash sale with countdown and discounted products, next to the combo-deal buyer preview
    A flash sale, and the combo-deal preview the owner sees before publishing.
  3. Run the store from a phone

    The admin installs to the home screen like an app. It opens on today’s overview, and orders and products, with their status and stock, are a tap away.

    The admin app on a phone: today’s greeting, the order list with statuses, and products with stock levels
    The installable admin: today, orders, products and stock.
  4. A custom admin connected to the store

    One web app for website stats, products, stock counts, orders and the team, connected to the store. Stock opname (the physical stock count) works with a barcode scanner or the phone camera, and the counted stock is saved with a history.

    The custom admin: website stats dashboard, product list with filters, and the stock opname screen with barcode scanning
    Website stats, the product list and stock opname with barcode scanning.

Highlights

  • Official dealer storefront

    Daido and Shikari dealer status shown where shoppers decide.

  • Stock counts by barcode

    Scan products during stock opname instead of typing SKUs.

  • Installable admin

    Add it to the home screen and it opens like an app.

  • Owner-run promotions

    Flash sales, vouchers and combo deals without a developer.

  • WhatsApp catalog

    A product catalog for WhatsApp Business, fed from the site’s products.

  • Search-trend insights

    See when people search for key product types across the year.

A search-trend chart for fishing product terms, and the WhatsApp catalog setup screen
Search-trend insights, and the WhatsApp catalog fed from the site.

Visit deepstrikefishing.id (opens in a new tab)

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