Recent works Case study
Deep Strike Fishing: a tackle store and the admin that runs it.
Deep Strike Fishing is an Indonesian fishing tackle store and an official Daido and Shikari dealer. We built its WooCommerce storefront for desktop and mobile, its promotions, and a custom admin web app connected to the store.
- Client
- Deep Strike Fishing, Indonesia
- Type
- E-commerce + custom web app
- Scope
- Storefront, promotions, mobile, custom admin

The challenge
A tackle store sells a very large catalog: reels, rods, lines, hooks and accessories, most of them in several sizes and variants. Shoppers need to find the right item quickly, often on a phone.
Behind the store, the owner needed to run sales and bundles without a developer, count stock in the warehouse, and keep products, stock, orders and the team in one place.
What we built
A storefront built for browsing
A WooCommerce store designed for desktop and phone. Hero slides lead with a starting price and a clear button, the store’s promises sit right under them (original products, nationwide shipping, easy payment, help from the team), and the week’s popular products follow. The official Daido and Shikari dealer status is up front.

Storefront on desktop and mobile. Promotions the owner runs
Flash sales with a countdown and a per-item stock bar, vouchers, and combo deals. When the owner sets up a combo, a buyer preview shows the normal price, the discount and the combo price before it is published.

A flash sale, and the combo-deal preview the owner sees before publishing. Run the store from a phone
The admin installs to the home screen like an app. It opens on today’s overview, and orders and products, with their status and stock, are a tap away.

The installable admin: today, orders, products and stock. A custom admin connected to the store
One web app for website stats, products, stock counts, orders and the team, connected to the store. Stock opname (the physical stock count) works with a barcode scanner or the phone camera, and the counted stock is saved with a history.

Website stats, the product list and stock opname with barcode scanning.
Highlights
Official dealer storefront
Daido and Shikari dealer status shown where shoppers decide.
Stock counts by barcode
Scan products during stock opname instead of typing SKUs.
Installable admin
Add it to the home screen and it opens like an app.
Owner-run promotions
Flash sales, vouchers and combo deals without a developer.
WhatsApp catalog
A product catalog for WhatsApp Business, fed from the site’s products.
Search-trend insights
See when people search for key product types across the year.

Want a store that runs this smoothly?
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